Facebook debuts Atlas: People-based-marketing makes its mark

Facebook debuts Atlas: People-based-marketing makes its mark
Facebook is bringing in Atla this week, which is based on Facebook track ability since Facebook is able to track almost 1.3 billion of its users. The advertisers will be able to check the popularity of their ads. Even they will be able to see how often from an individual their ads are watched. Smartphones, notebooks, Macs tablets and other devices are also included in the count.
David Jakubowski Facebook's head of advertising announced that while using Atlas along with Instagram, the companies will be able to see who checks the ads or buys something. So it is merging with the Instagram to reach to even the remote corners of advertising. Popular photo sharing application Instagram is also trying to expand the advertising facilities for almost a year. The main partner of Instagram is Omnicom and the record says Omnicom has helped Instagram to combine with Facebook. The company invested millions of dollars for the efforts to create the bridge relationship between Facebook and Instagram.
The recent Facebook advertising records indicates that it managed to hold 44 percent uptrend in stock this year and the company achieved capitalization money of over $203.9 billion.
For privacy concerns, the marketers will be able to use customized privacy setting. Not all the data will be visible for the visitors. The promoters get the facility to expose the desired part only since the visitors' access is in their control.
Through Atlas, the organizers are going to target the remote users since Internet Activity has largely improved via mobile phones. The developed tracking capability allows Atlas to track usage from any device. It is upgraded than the cookies that are available in browsers.
Jakibowski also mentioned that Omnicom group would honor the debut of the feature Atlas. The Omnicom group will use it for the clients of Intel and Pepsi.
Advertising via Facebook has developed a lot as Facebook has taken various initiatives throughout the whole year. Soon Facebook is about to introduce Live Rail, which will allow video clip advertisement.
Tags : Facebook facebook news Facebook atlas Facebook debuts atlas Facebook atlas news Facebook atlas people based marketing Facebook atlas marketing Facebook atlas live rail Facebook atlas new Facebook atlas advertising
Hot Trends
-
Hillsong's Marty Sampson's Startling Revelations About Brian Houston & His Own Marriage
-
Here Are Lyrics to Chris Tomlin's "The First Hymn (feat. Ben Fielding)"
-
Story Behind Chris Tomlin's New Song "Is He Worthy?"
-
Faith Worship Arts Offers Exclusive Insights into their New Album
-
Hillsong's Marty Sampson's 10 Best Worship Songs
-
Hillsong's Marty Sampson Responds to Skillet Frontman John Cooper's Criticism of His Doubts About Faith
-
Hillsong's Marty Sampson Clarifies that He Has Not Renounced His Faith But is Close
-
Priscilla Shirer Comments on Hillsong's Marty Sampson and Joshua Harris Walking Away from the Faith
-
Does God Exist? Hillsong's Marty Sampson Searches for Answers
-
For The First Time Ever in English and Spanish the Powerful Epic THE PASSION OF THE CHRIST Arrives on Digital HD, Blu-ray and DVD
-
Find Out the Historic Significance of Chris Tomlin & Ben Fielding's “The First Hymn (Live)” Here
-
Lauren Daigle Announces Return to the Road in May
-
The Gaither Vocal Band Says Farewell to Two Members
-
TAYA Leaves Hillsong Church
-
Greg LaFollette Talks About New Music for Holy Week in This Exclusive Interview
Most Popular
-
Hillsong's Marty Sampson's Startling Revelations About Brian Houston & His Own Marriage
-
Here Are Lyrics to Chris Tomlin's "The First Hymn (feat. Ben Fielding)"
-
Story Behind Chris Tomlin's New Song "Is He Worthy?"
-
Faith Worship Arts Offers Exclusive Insights into their New Album
-
Hillsong's Marty Sampson's 10 Best Worship Songs
-
Hillsong's Marty Sampson Responds to Skillet Frontman John Cooper's Criticism of His Doubts About Faith
-
Hillsong's Marty Sampson Clarifies that He Has Not Renounced His Faith But is Close
-
Priscilla Shirer Comments on Hillsong's Marty Sampson and Joshua Harris Walking Away from the Faith
-
Does God Exist? Hillsong's Marty Sampson Searches for Answers
-
For The First Time Ever in English and Spanish the Powerful Epic THE PASSION OF THE CHRIST Arrives on Digital HD, Blu-ray and DVD
-
Find Out the Historic Significance of Chris Tomlin & Ben Fielding's “The First Hymn (Live)” Here
-
Lauren Daigle Announces Return to the Road in May
-
The Gaither Vocal Band Says Farewell to Two Members
-
TAYA Leaves Hillsong Church
-
Greg LaFollette Talks About New Music for Holy Week in This Exclusive Interview