Facebook debuts Atlas: People-based-marketing makes its mark

Facebook debuts Atlas: People-based-marketing makes its mark
Facebook is bringing in Atla this week, which is based on Facebook track ability since Facebook is able to track almost 1.3 billion of its users. The advertisers will be able to check the popularity of their ads. Even they will be able to see how often from an individual their ads are watched. Smartphones, notebooks, Macs tablets and other devices are also included in the count.
David Jakubowski Facebook's head of advertising announced that while using Atlas along with Instagram, the companies will be able to see who checks the ads or buys something. So it is merging with the Instagram to reach to even the remote corners of advertising. Popular photo sharing application Instagram is also trying to expand the advertising facilities for almost a year. The main partner of Instagram is Omnicom and the record says Omnicom has helped Instagram to combine with Facebook. The company invested millions of dollars for the efforts to create the bridge relationship between Facebook and Instagram.
The recent Facebook advertising records indicates that it managed to hold 44 percent uptrend in stock this year and the company achieved capitalization money of over $203.9 billion.
For privacy concerns, the marketers will be able to use customized privacy setting. Not all the data will be visible for the visitors. The promoters get the facility to expose the desired part only since the visitors' access is in their control.
Through Atlas, the organizers are going to target the remote users since Internet Activity has largely improved via mobile phones. The developed tracking capability allows Atlas to track usage from any device. It is upgraded than the cookies that are available in browsers.
Jakibowski also mentioned that Omnicom group would honor the debut of the feature Atlas. The Omnicom group will use it for the clients of Intel and Pepsi.
Advertising via Facebook has developed a lot as Facebook has taken various initiatives throughout the whole year. Soon Facebook is about to introduce Live Rail, which will allow video clip advertisement.
Tags : Facebook facebook news Facebook atlas Facebook debuts atlas Facebook atlas news Facebook atlas people based marketing Facebook atlas marketing Facebook atlas live rail Facebook atlas new Facebook atlas advertising
Hot Trends
-
Recent Accident Inspires Forrest Frank’s New Single "Lemonade (feat. The Figs)"
-
"Finished" by Caleb and John: A Soul-Stirring Anthem Celebrating Christ’s Complete Victory
-
Lauren Daigle Releases Long-Shelved Worship Anthem “Let It Be a Hallelujah”
-
Forrest Frank Turns Pain into Praise with New Single “Lemons Into Lemonade”
-
Spurgeon’s College to Close After 169 Years of Service
-
7 Things to Know About Brothers of the Heart's "Listen to the Music"
-
The Tragic End of Kingdom Heir's Founder Steve French
-
Wanda Bell Launches LadyBellRadio.com 24/7 Gospel Music Platform
-
Chuck Girard, Founding Member of Love Song, Shares Stage 4 Cancer Diagnosis
-
Aryn Michelle Weaves a Tale of Faith with New Single “Red Cord (Rahab)”
-
Pete Deison on His Wife's Suicide, Death, Heaven & His New Book "Visits from Heaven"
-
TobyMac Earns 12th No. 1 With “A Lil Church (Nobody’s Too Lost)”
-
From Stage to Screen: Steve Taylor’s Wildly Imaginative Leap into Family Filmmaking with "Sketch"
-
"The First Hymn" – A Cinematic Journey Through 1,800 Years of Worship
-
Matt Maher Reflects on Historic Vigil in Rome
Most Popular
-
Recent Accident Inspires Forrest Frank’s New Single "Lemonade (feat. The Figs)"
-
"Finished" by Caleb and John: A Soul-Stirring Anthem Celebrating Christ’s Complete Victory
-
Lauren Daigle Releases Long-Shelved Worship Anthem “Let It Be a Hallelujah”
-
Forrest Frank Turns Pain into Praise with New Single “Lemons Into Lemonade”
-
Spurgeon’s College to Close After 169 Years of Service
-
7 Things to Know About Brothers of the Heart's "Listen to the Music"
-
The Tragic End of Kingdom Heir's Founder Steve French
-
Wanda Bell Launches LadyBellRadio.com 24/7 Gospel Music Platform
-
Chuck Girard, Founding Member of Love Song, Shares Stage 4 Cancer Diagnosis
-
Aryn Michelle Weaves a Tale of Faith with New Single “Red Cord (Rahab)”
-
Pete Deison on His Wife's Suicide, Death, Heaven & His New Book "Visits from Heaven"
-
TobyMac Earns 12th No. 1 With “A Lil Church (Nobody’s Too Lost)”
-
From Stage to Screen: Steve Taylor’s Wildly Imaginative Leap into Family Filmmaking with "Sketch"
-
"The First Hymn" – A Cinematic Journey Through 1,800 Years of Worship
-
Matt Maher Reflects on Historic Vigil in Rome